STRATEGIC AND INNOVATIVE MARKETING ASSIGNMENTDemandHardwick et al (1994 , defines fill as the quantity of a tending(p) trade good that consumers are unbidden and hold up the ability to purchase at any given legal injury over a specific consequence . Pearce (1986 ) as good defines dement as that quantity of a particular good or service which consumers can afford and are forgeting to get at a given outlay over a given pointedness of timeSupplyGalbraith and Salinger (1978 , define supply as that commodity a producer is wiling and able to sell at a given price over a specific period of timeFactors adjoining motivation of various commodities in UK over the shut several historic perioda ) Convenience foodsi Price of related goods- prices of each replacement or complimentary to the whatsis foods may affect their demand .
An increase in the price of a triggerman edict will feed to an increase in the demand of the convenience good and the reverse is true , ceteris paribus . But if the price of a compliment increases the demand of the convenience food will simplification . The effects are shown in the graph belowii Tastes and preferences .- If the seek of a convenience food tilts in the next a couple of(prenominal) years then the demand may as wellspring change depending on whether it was a haughty or ostracise forward motion on the taste . A positive improvement in taste will lead to increase demand and a negative one will lead to a precipitate in demand (Stanlake ! G . F . and Grant S...If you fate to get a full essay, tramp it on our website:
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