French Revolution

CASE STUDY You are the marketing team for a SME manufacturing business of electronic components. Your company has a £15m turnover and has neer exported directly, although several(prenominal) of your customers do export. You have approximately 30% of the UK market river basin for your niche products. You have received a small, unsolicited leave (value £50,000) from a company in Japan. You know the buyer; he recently transferred to the Japanese subsidiary of one of your surmount UK customers. no(prenominal) of your get along with has any experience of exporting, but a declining UK admit for your products means that you must look at world(prenominal) markets. Your board has been given the job of getting orders in at least(prenominal) one overseas market in the next 12 months. There are several questions that need to be answered: 1.How settlement you research all the possible markets to select the best a fewer(prenominal)? 2.How give you aim gain of government-funded help? 3.What are the heterogeneous market portal strategies and which one would you recommend (give reasons) 4.How can you allow advantage of the doubtfulness from Japan? Do you take to? lift a report up to a maximum of 5,000 speech communication detailing your export marketing strategies considering all five questions. confine 1.How will you research all the possible markets to select the best few? Secondary research Secondary research in Japan, USA and European Union Japanese market facts indigenous research Trade-Kay 2.How will you take advantage of government funded help? Business opportunities UK trade and investment education centres Overseas grocery store Introduction Service (OMIS) 3.What are the contrastive market entry strategies and which one would you recommend (give reasons) Exporting Strategic alliances Franchising Licensing join Ventures extraneous direct investment 4.How can you take a dvantage of the enquiry from Japan? Do you ! exigency to? 5.References 1. How will you research all...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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