Assignment Front Sheet Essay

Marketing is at the heart of every organisations activity. Its importance is also maturation in the non-commercial, public and wilful sectors. Also, at the heart of securities industry is the customer. This social unit of measurement go away introduce learners to some of the tools and techniques all types of organisations use to turn over their objectives.Firstly, learners go forth explore how several(predicate) types of organisations use selling principles to meet the take ups of their customers and achieve their objectives. The constraints under which organisations operate are important and learners go away study the licit requirements and unpaid acetifyer codes that affect marketing.Learners will then go on to analyze how organisations collect data through market research and turn it into us equal to(p) information which can be analysed and utilize to plan their marketing activities. The breakdown and targeting of groups of customers is a key marketing technique and this is studied in detail.This overwhelms the different bases for segmentation of both consumer and business markets. Next, learners will examine how a marketing mix is highly-developed to meet the needs and aspirations of a targeted group of future customers, before going on to develop a marketing mix for a new product or service.Learning OutcomesOn point of this unit you should1. Know the role of marketing in organisations2. Be able to use marketing research and marketing planning3. Understand how and wherefore customer groups are targeted4. Be able to develop a crystalline marketing mix.5. Criteria referenceAssignment briefQualificationBTEC L3 Extended parchment In military controlUnit number and titleUnit 3 Introduction to MarketingStart date24th March 2014Deadline22/04/14Assessor nameKAREN MASONAssignment titleA LISTED MARKETERS. Part 1The purpose of this assignment is to Work individually to collar the following tasks.Assignment Brief/ScenarioYou have just st arted working for a large marketing and design agency based in Teesside that consults for a variety of businesses on the marketing activities that they undertake in army to foster their products or services. The agency has a varied portfolio of A Listed clients and you have been granted the task of consulting for two new clients, integrity business that operates in the secluded sector and iodine in the public or voluntary sector. lead your two businesses remembering thatOne must be from the private sector, for practice, mark & amp Spencer One must be from the public or voluntary sector, for example, Oxfam.Task 1 cover how marketing techniques are used to market products in two organisations.You task is to produce a presentation for your of age(p) management team (SMT) to introduce your new clients.Your presentation must entangle the followingPart Aa) Two different definitions of marketing (dont forget to reference your source) b) Identify the broad aims and objectives of organisations of the private, public and voluntary sectors c) Identify the aims specifically for distributively of your selected businesses d)e) Part Bf) For each business, you will need to research and describe the marketing techniques it has used in order to market one product/service. These techniques might acknowledgeGrowth strategies choice strategiesBrandingRelationship marketing.Following unit content guidance cerement & week 1 PowerPoint in support of this task (P1)Describe the limitations and constraints of marketingYour task is to create a factsheet that describes the limitations and constraints under which marketers operate this should include legal requirements and the use of voluntary codes and constraints.Task 2Select one of the businesses you researched for criterion P1, describe the limitations and constraints of marketing for the organisation. Include the following in your interpretation legal constraints, for example Sale of Goods Act 1979, The Consumer Prot ection from Unfair employment Regulations 2008, Consumer Credit Acts 1974 & 2006, Consumer Protection (Distance Selling) Regulations, Date Protection Act 1998 impulsive constraints, for example Code of Advertising Practice and Advertising Standards Authority. pressure groups and consumerism, for example CBIAcceptable language.Guidance note you should give real flavour examples of each limitation and constraints identified and include suitable text and images into your factsheet. Following unit content guidance sheet & week 2 PowerPoint in support of this task(P2)Task 3Compare marketing techniques used in marketing products in two organisations M1To complement the presentation you developed for criterion P1, you now need to produce a report where you will demonstrate higher-level skills through comparing or finding the similarities and differences between the marketing techniques used by the two organisations.Guidance note your report should include an introduction and b e separated into sub-sections including growth strategies, survival strategies, branding and relationship marketing.Follow give instruction support stretch & challenge activities to work towards this criteria (M1)Evaluate the effectiveness of the use of techniques in marketing products in one organisation. D1This task is an extension to the report you have produced for criterion M1. You now need to select one of your two businesses and fully explain how effective you commend it has been with the techniques used in marketing its products? You should fully justify your answer and situate suitable recommendations for improvement.Guidance note you should back up your points with suitable, real life examples relating to that particular business. Evaluation requires more than stating an opinion and should demonstrate higher-level skills such as researching and interpreting data and using logical judgements about the validity and dependability of the data used to evaluate the ef fectiveness of the marketing techniquesFollow tutor support stretch & challenge activities to work towards this criteria (D1) Sources of information asserting(a) Reading Bevan J, Dransfield R, Coupland-Smith H, Goymer J and Richards C BTEC Level 3 National Business Student Book 1 (Pearson, 2009) ISBN 9781846906343. Tutor support Stretch & Challenge guidance sheets.