Development Of A New School in Malaysia

breeding Of A sensitive School in MalaysiaInitial Business ProposalBusiness ConceptIdeas friendship (IK) School is an education related. We understand teachers in school are overworked, underpaid and having large amount (35-45) of students in each class and they do not imbibe enough time to finish the syllabus and do elevate explanations. (Nair, 2012)Slowly, it becomes parents and guardians worries because parents supple with works and they do not have time for their children education. IK give help to solve problem such as improving their weak subjects, coach them, motivate them in studies as well as answer their doubt on academic.A look for of 100 different categories of students was carried out earlier. (Appendix 1) It verbalise truly clearly that only three out of hundred is not attending instruction or coaching. at any rate that, tuition industry had contributed RM4 Billion in the growth of Malaysia. With these facts, it is very clear that tuition industry potenti ality and future scenario. (Lim Seng Poh, 2006)Malaysian parents even go awaying to spend RM200 to RM2000 a month on children tuition fees. (Nair, 2012) question also stated that, two thirds (14%) of the households in Asia/Pacific spending enrichment classes for their children such as academic tuition, abroad language classes and public speaking. (MasterCard, 2013) 46% of Malaysian parents volitioning to spend bare tuition classes fees. (Appendix 2)Mission and heapMissionIdeas Knowledge (IK) School belief that it is our responsible to teach and ready them with academic skills and values so that they are competent to meet the future challenges. We believe that encourage the students to challenge, question and debate their ideas is good because they equal to(p) to do critical thinking and very creative individuals in the future. (Gan, 2012)VisionIdeas Knowledge (IK) School will inspire the desire for knowledge and learning. non just with excellence result but also be enterpri sing, creative spirits, responsible and cultivate caring in children is the future needs and wants of society. We suffer the society with independently, proactive learners with interest, motivation, confidence, discipline, skills and characteristics to succeed. In the future, IK will be the leader of tuition industry. Target Market fill in education is expanding at an alarming rate. Households income being spend on tutoring. (ADB, 2012) Malaysia parents are more(prenominal) particular in academic tuition (46%), Sport (36%) and music instrument (32%). (Appendix 3) (MasterCard, 2013) From this research, we able to understand that parents nowadays are more concern on children education level.The number of student enrolled at the primary level in organization-aided sacred school has increased 9,284 students. (Appendix 4) But, the enrolment in primary level decrease from 2,859,921 in 2011 to 2,708,981 in 2014. (Appendix 5) cultivation and extra classes become the growing industry wi thin Malaysia because there are strong demands towards the supply. At the equivalent time, 2,967 registered tuition burden with the attending number of 194,567 students. (Nair, 2012)Around Selangor area, there are more than 600 primary schools. We will target the primary school students around Subang Jaya area such as SK Dato Onn Jaafar, SJK (C) Chee Wen and and so forth Not just Chinese students, but all ethnic assorts of Indian, Chinese and Malays.Competitive Strategy4.1 Product and run4.2 PriceIdeas Knowledge (IK) School put out tutoring class for primary school students in small group (maximum 10 students) and medium group (not more than 20 students) because this stand help them concentrate. (Venus, 2013) However, the variety of the subjects offered in tuition mimics those in schools. (Lim Seng Poh, 2006)The differences between us and competitors are we render coaching, counseling and outdoor activities services to the students. We also provide few facilities for the stud ents, such as library. It is to make sure that they are not just excellent mentally but also physically.Penetration pricing strategy means selling product in take d avow pricing so that it can attract customers. (Roth, 2007) Sell product lower than the usual shapes can encourage customer to switch from old to tender product. (Riley, 2012) Ideas Knowledge will use this strategy to generate the business. With this, the parents will consider our tuition centre first rather than others. When the business is on the right track, price will slowly be increase. But, no worries of price cant be afford or not reasonable.4.3 devote4.4 PromotionIdeas Knowledge will locate in USJ 21. It is opposite The Main Place shopping Mall. Nearby area are all residences and office lot. The percentage for parents to visit our tuition centre is higher. There are a lot of facilities nearby such as shopping mall, restaurant, bank, etc.In the future of two to three years, there will be even more convenienc es because discipline station will be nearby. (Appendix 6) Students can travel from other place to attend classes.Through the research and analysis, there are more than 13 million of Malaysian are a Facebook user. It is a speedy and easier way to promote out Ideas Knowledge (IK) School. By using this kind of social media, we do not need to spend a single cent on promoting the business as well have reaching the potential customers. Besides that, in this engineering centuries, every students owned social media account for fount Facebook, Instagram, etc.Nevertheless, we will also promote it on school since there are few schools nearby. When promoting in school, students are require to fill up their basic personal data such as name, Facebook account, address, etc. All databases will keep for future uses such as share some academics knowledge, etc. We will also give out some flyers and prizes for students so that they can remember our centre.PESTPoliticalSince independence, Malaysia g overnment keep sustain in investing of education. Malaysia federal governments spend the highest percentage of GDP (Gross Domestic Product) on primary and secondary education in East Asia. (Appendix 6) (MOE, 2012)Programme for International Student Assessment (PISA) is to measure out the quality of educational outcomes. Year 2009, it was the first time Malaysia participated in the program and the be was not good. (Appendix 7) But, Malaysia labor to rise from bottom third to the top third in PISA ranking within two decades. (Gan, 2012) efficientYear 2012, the inflation rate increased up to 1.6%. 2009 and 2012 segment of Statistics Household Income Survey stated that it is a huge income gap between years 2009 to 2012. (Appendix 8) (Shams, 2014) As for the Salary Survey 2013 by the Malaysia Employers Federation (MEF), stated that salaries for executive increased 6.3% while salaries for non-executive increased 6.7%. (The Malaysian Insider, 2014) Malaysia Prime Minister introduced a new proposition that will let the civil servant to enjoy annual salary increment between RM80 to RM320 called New Civil Services Remuneration Scheme (SBPA). (The Malaysian Insider, 2014)Since Goods and Services Tax (GST) going to implemented in April 2015, KPMG Malaysia urged both public and private sectors to gradually increase salaries.SocialTutoring is one of the top 16 industries intercontinental and the growth rate is 7% in year 2011. (ICEF Monitor, 2012) The magazine and website Inc. stated that start a new business, tutoring is the best choice.Among the parents, tuition is the latest trend that keeps growing in this recent year. They will send their children into extra classes and early child education programmes. Survey stated that about 82.2% of students said that tutoring allowed them to gain knowledge and 62.4% of students able to aim higher marks are because tutoring. (Kenayathulla, 2014) Even thought parents does not have strong recite of the powerfulness of tutorin g but the strong belief in efficacy of tutoring regarding the teaching and delivery methodologies used in tuition centre. (Tsang, 2012)TechnologicalMinistry of Education Malaysia said that the government is trying their best to improve in term of education system and aspiration of individual students. Nevertheless, they also introduce 1 BestariNet to society. (Terrapinnspore, 2013)Thus project able to provide students and teachers a virtual learning environment.The latest technology that adopted by the Malaysia Ministry of Education is a technology which is a UK-based toad frog / FrogAsia. Its a type of e-learning system that allowed teachers, students, and parents have connection. They providing user to maximize own strength and develop leadership skills in flexible time and fast growing environment. (Frogasia, n.d.) They also provides effective access to classes, tests, homework, grades, assessments, academic or museum website links, etc. (Strauss, 2013)Personal and Business SWOTS trengthsWeaknessesAble to communicate in few language (Malay, English, Mandarin, deposetonese)Talkative and friendlyManagement knowledge inadequacy of leadership skillLack of experiences in handling businessWeak social networkingOpportunitiesThreats fast learningWilling to gain experiences and get a line to othersCompetitors in tuition industry keep increasingParents and guardians unsatisfactorySocial AspectParents and guardians always industrious with work and not involving in children growth. Ideas Knowledge (IK) School created positive impression to the society in tutoring academic. We offer academic tuition, coaching and outdoor activities to children because with this, they can leave electronic devices and enjoy. As for parents, we will discuss and modify them their children behavior and academic result once a while. This is to make sure that no matter how busy parents are, they can still involve in children growth.ReferencesLim Seng Poh (2006) The impact of Service Quality Dimensions Towards Customers Satisfaction in tutorship Centers online, gettable at http//library.oum.edu.my/repository/241/1/The_impact_of_service_quality.pdf, accessed 29 Jun 2014Venus (2013) Things You Should Know About Sending Your Kids to breeding online, useable at http//www.venusbuzz.com/archives/41600/things-you-should-know-about-sending-your-kids-to-tuition/, accessed 29 Jun 2014The Straits Times (2008) Tuition Nation online, getable at http//news.asiaone.com/News/Education/Story/A1Story20080616-71121.html, accessed 29 Jun 2014MasterCard (2013) Press Releases Two Thirds of Asia/Pacific Parents Spending on scanty Tuition for Kids MasterCard Survey online, in stock(predicate) at http//newsroom.mastercard.com/press-releases/two-thirds-of-asiapacific-parents-spending-on-extra-tuition-for-kids-mastercard-survey/, accessed 30 Jun 2014ADB (Asian Development Bank) (2012) ADB Study Highlights Dark Side of Shadow Education online, Available at http//www.adb.org/news/adb-study-h ighlights-dark-side-shadow-education, accessed 30 Jun 2014MOE (2012) Preliminary Report Malaysia Education Blueprint 2013-2025 online, Available at http//www.moe.gov.my/user registers/file/PPP/Preliminary-Blueprint-Eng.pdf, accessed 1 July 2014Penang Monthly (2013) Statistics November 2013 online, Available at http//penangmonthly.com/statistics-november-2013/, accessed 1 July 2014Penang Institute (2013) Statistics November 2013 online, Available at http//penanginstitute.org/v3/resources/articles/statistics/541-statistics-november-2013, accessed 3 July 2014Nair, N. (2012) Increase in Demand for Tuition in Malaysia online, Available at http//www.thestar.com.my/story.aspx/?file=%2F2012%2F11%2F5%2Fmetrobiz%2F12265348sec=metrobiz, accessed 3 July 2014Noordin, Z. (2014) Education first, politics second, says deputy minister online, Available at http//www.freemalaysiatoday.com/category/nation/2014/01/20/education-first-politics-second-says-deputy-minister/, accessed 4 July 2014Malaysia E ducational Statistics (2013) Quick Facts 2013 online, Available at http//emisportal.moe.gov.my/emis/emis2/emisportal2/doc/fckeditor/File/Quickfacts_2013/quickfacts2013.pdf?PHPSESSID=abafcb466e89e750e551d9c7308ad840, accessed 4 July 2014Malaysia Educational Statistics (2012) Quick Facts 2012 online, Available at http//emisportal.moe.gov.my/emis/emis2/emisportal2/doc/fckeditor/File/Quickfacts_2012/quickfacts2012.pdf, accessed 6 July 2014EMiS (n.d.) Statistik Ringkas online, Available at http//emisportal.moe.gov.my/mainpage.php?module=Maklumatkategori=47, accessed 6 July 2014Gan, P.L. (2012) Can it transform our education system? online, Available at http//www.selangortimes.com/index.php?section=insightpermalink=20121018152643-can-it-transform-our-education-system, accessed 6 July 2014Penang Monthly (2014) East Malaysia in Numbers online, Available at http//penangmonthly.com/east-malaysia-in-numbers/, accessed 6 July 2014MOE (2014) Bab 5 Membangun Dan Mengekalkan Modal Insan Bertaraf D unia online, Available at http//www.moe.gov.my/userfiles/file/RMK10bab5%2014_6_10.pdf, accessed 6 July 2014ICEF Monitor (2012) Global Tutoring Industry Experiencing Explosive Growth online, Available at http//monitor.icef.com/2012/11/global-tutoring-industry-experiencing-explosive-growth/, accessed 6 July 2014Tsang, H. (2012) hush-hush Tutoring in Malaysia Regulating for Quality online, Available at http//www.asiapacificmemo.ca/private-tutoring-in-malaysia-regulating-for-quality, accessed 7 July 2014Roth .S.A, (2007), Penetrating Pricing, Understand Pricing Objectives and Strategies online, Available http//pubs.cas.psu.edu/freepubs/pdfs/ua441.pdf, accessed 7 July 2014Kenayathulla, H.B. (2014) Teachers perceptions on the effectiveness of private tutoring in Malaysia online, Available at http//ries.revues.org/3801?lang=en, accessed 7 July 2014The Malaysian Insider (2014) Statistics Department survey shows average household income up 7.2% Bernama online, Available at http//www.themal aysianinsider.com/malaysia/article/statistics-department-survey-shows-average-household-income-up-7.2-bernama, accessed 8 July 2014Shams, H.N. (2014) 2727 Income Distribution of Malaysian Household, 2009 and 2012 online, Available at http//maddruid.com/?p=11965, accessed 8 July 2014Eric (2013) strategical Location for Main Place Resident online, Available at http//mainplaceresidence.blogspot.com/2013/08/strategic-location-for-main-place.html, accessed 8 July 2014Riley, J. (2012) Pricing Pricing Strategies online, Available at http//www.tutor2u.net/business/gcse/marketing_pricing_strategies.htm, accessed 8 July 2014Strauss, K. (2013) Malaysia Taps Frog To Teach Its Youth online, Available at http//www.forbes.com/sites/karstenstrauss/2013/05/08/malaysia-taps-frog-to-teach-its-youth/, accessed 9 July 2014Frogasia (n.d.) Careers at Frogasia online, Available at http//www.frogasia.com/v3/careers/, accessed 9 July 2014 exposureTerrapinnspore (2013) DDG of Ministry of Education, Malaysia , Shares on Education Technology, 11 May, Available at http//www.youtube.com/watch?v=ceix4SpLBuo, accessed 10 July 2014 AppendicesAppendix 1Private TutorsTuition CentreBoth type of coachingNo tuition100 primary(a), substitute(prenominal) and junior college students4932163(The Straits Times, 2008)Appendix 2Country percent (%)India54 %Taiwan52 %Thailand52 %Malaysia46 %Singapore45 %Chinese53 %Korean50 %Hong Kong50 %Households in Asia/Pacific spend extra tuition classes for their children (MasterCard, 2013)Appendix 3 academicianSportForeign LanguageMusicArtPublic SpeakingOthersAsia/ Pacific32%28%24%22%15%5%8%AU7%36%6%4%6%3%9%NZ9%43%8%15%4%2%12%CN26%38%53%41%32%7%5%IN54%16%10%15%15%17%2%MY46%36%17%32%17%8%10%PH14%33%5%16%10%2%5%SG45%31%8%24%14%7%9%KR33%28%50%32%15%2%10%TW52%17%39%31%17%1%19%MM35%4%23%1%2%1%1%Childrens Participation in Enrichment Classes in Asia/Pacific (MasterCard, 2013)Appendix 4Type of Schools201120122013 field2,150,1392,106,6032,063,666National type (C)598,488591,12 1566,324National type (T)102,64297,88492,919Special education1,6061,5351,479Sports1149Special illustration secondary with primary level from Year 4-61,0551,014901Special model (K9) primary with secondary level from mould 1-32242071,831Gars5,7566,03715,040Total2,859,9212,804,4052,742,169Enrolment at primary level by type of schools, 2011-2013 (Penang Institute, 2013)Appendix 5Schools2011201220132014 (31 Apr 2014)Pre-school176,822186,298190,874196,114Primary2,859,9212,804,4052,742,1692,708,981Secondary2,296,0342,281,2242,296,1892,253,160Enrolment at Pre-school, Primary and Secondary Level (2011 2013) (Malaysia Educational Statistics, 2013)Appendix 6Strategic Location for Main Place Residence (Eric, 2013)Appendix 7Malaysias Basic Education expending 1 As % of Total Government Expenditure for Malaysia and Peers (Penang Monthly, 2013)Appendix 8Comparison of Malaysias PISA 2009+ ranking against other countries (Gan, P.L., 2012)Appendix 9Households Monthly Income (Shams, H.N., 2014)M odule Title ILP 326 New Business Development wide-awake by Peck Jie YiPage